YOUR layer between chaos and capital
You've built something real. Now you need to know which move to make next — and have the evidence to back it.
Scratchwork tests, proves, and structures what works so you can scale with confidence.
It’s free — 15 questions — 3 minutes
The Gap For Small Business Owners
Most growing businesses ATTEMPT To scale before they've validated what actually works.
You hire. You spend. You launch. And when it doesn't move the needle, you don't know why.
Scratchwork exists to close that gap — between the instinct that something works and the evidence that proves it.
The Solution
The SCRATCHWORK SPRINT
A 6-week structured engagement to validate your best growth opportunity and build a clear, funded path forward.
How It Works
I take your best growth idea, run it through the S.C.R.A.T.C.H.™ FRAMEWORK , and hand you back a validated plan — with market evidence to back it.
Wk 1
Signal + Customer
Together we identify your strongest growth signal and define exactly who experiences the problem. You bring context. I bring structure.
Wk 2–3
Run experiments
I design 1–2 fast, low-cost market tests. You execute with support. We're answering one question: will someone pay?
Wk 4
Analyze + Tweak
I analyze what happened. We pressure-test the results together and make the call — push, pivot, or cut.
Wk 5–6
Commit + Harvest setup
I build the resource plan and performance baseline. You walk away with a funded growth roadmap, not a slide deck.
You walk away with the Scratchwork Growth Brief — a validated plan with real data, a clear decision, and a capital roadmap. Not a deck. Not a document. Evidence.
Who Is This For?
The BUILDER
You've done the hard part — customers, revenue, employees, and responsibility. What you need now is structure.
Own a business creating $1M to $5M in annual revenue
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A growth idea you haven't been able to test properly
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Ready to make a real decision — not just talk about one
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2–3 hours per week to invest in the work
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Why This Matters
Economic ownership is how communities build lasting power. Most of the businesses that drive it are being left behind.
Underestimated builders — the ones doing $1M to $5M, running payroll, serving their communities, creating jobs — are consistently overlooked by traditional capital and consulting infrastructure. The advice they get is too generic. The capital they need requires paperwork they've never been shown how to prepare.
Scratchwork exists to close that gap. When a business in your neighborhood scales, it doesn't just create wealth for one owner. It creates jobs, anchors a block, and expands what's possible for the people around it.
$1M to $5M
Revenue range of builders we serve
6 Weeks
From signal to validation
FLAT FEE
No retainers or hourly billing
About Me
Peace, I’m STEve ROYSTER
I help owner-operators validate, build, and fund new ventures. .
I've spent 15 years at the intersection of venture capital, technology, and community development — helping founders build, funders deploy, and businesses grow.
At my last venture, MoCaFi, we set out to build a banking platform that could close the racial wealth gap. We fell short — not for lack of mission, but because partner and investor incentives weren't aligned with the long-term work. That realization changed everything.
I started Scratchwork because the path from good business to funded business shouldn't require an insider's network, misaligned missions, or a consulting firm's overhead. It requires the right structure, tested in the real market, with capital aligned to the outcome.
On Our Block®
Launched $1M community development spinout of MoCaFi to bring personal banking to underserved neighborhoods
MoCaFi
5th hire, led marketing launch to first 25,000 customers and brand strategy to support $100M valuation
Alcatel-Lucent Bell Labs Ventures
Venture Associate for internal corporate development and venture capital fund; led 5x ROI venture investment.
NJ Economic Development Authority
Closed $10M in early stage investments as part the state’s first venture fund focused on building startup communities in NJ’s underinvested, tech university hubs.
Engagement
HOW WE HELP SMALL BUSINESS OWNERS GROW
A 6-week strategic sprint to validate your best growth opportunity and build a clear execution plan with a fundable path forward.
Embedded revenue leadership to help you grow sales, improve accountability, and turn momentum into measurable revenue.
End-to-end campaign management for founders raising capital through Regulation CF portal.
BRAND & OPERATIONAL STRATEGY
OUR PARTNERS
CREATIVE DESIGN
CAPITAL LENDING
HOW READY IS YOUR BUSINESS TO GROW?
Take the free Growth Readiness Assessment. Five minutes. Immediate clarity on where you stand and what to do next.