The layer between chaos and capital
You've built something real. Now you need to know which move to make next — and have the evidence to back it. We test, prove, and structure what works so you can scale with confidence.
Free — 15 questions — 3 minutesThe ProblemMost growing businesses scale before they've validated what actually works.
They hire. They spend. They launch. And when it doesn't move the needle, they don't know why. Scratchwork exists to close that gap — between the instinct that something works and the evidence that proves it.
The EngagementThe S.C.R.A.T.C.H.™ WORK SPRINT
You walk away with the Scratchwork Growth Brief — a validated plan with real data, a clear decision, and a capital roadmap. Not a deck. Not a strategy document. Evidence.
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Signal
Identify what the market is actually telling you.
CUSTOMER
Define exactly who has the problem and why it matters.
RUN EXPERIMENTS
Fast, low-cost tests. One question: will someone pay?
ANALYZE RESULTS
Turn activity into learning. Find the real signal.
TWEAK
Push, pivot, or cut — based on evidence, not opinion.
COMMIT
Resource the model that earned it.
HARVEST
Resource the model that earned it.
Who Is This For?The BUILDER
You've done the hard part — customers, revenue, employees, and responsibility. What you need now is structure.
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Own a business creating $1M to $5M in annual revenue
A growth idea you haven't been able to test properly
Ready to make a real decision — not just talk about one
2–3 hours per week to invest in the work
Why This MattersEconomic ownership is how communities build lasting power. Most of the businesses that drive it are being left behind.
Underestimated builders — the ones doing $1M to $5M, running payroll, serving their communities, creating jobs — are consistently overlooked by traditional capital and consulting infrastructure. The advice they get is too generic. The capital they need requires paperwork they've never been shown how to prepare.
Scratchwork exists to close that gap. When a business in your neighborhood scales, it doesn't just create wealth for one owner. It creates jobs, anchors a block, and expands what's possible for the people around it.
$1M to $5M
Revenue range of the builders we serve
6 Weeks
From signal to validated growth plan
$10,000
Flat fee — no retainers, no hourly billing
Who We Are
FOUNDER’S STORY
Peace, I’m Steve Royster.
I help owner-operators validate, build, and fund new ventures. .
I've spent 15 years at the intersection of venture capital, technology, and community development — helping founders build, funders deploy, and businesses grow.
At my last venture, MoCaFi, we set out to build a banking platform that could close the racial wealth gap. We fell short — not for lack of mission, but because partner and investor incentives weren't aligned with the long-term work. That realization changed everything.
I started Scratchwork because the path from good business to funded business shouldn't require an insider's network, misaligned missions, or a consulting firm's overhead. It requires the right structure, tested in the real market, with capital aligned to the outcome.
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On Our Block®
Launched $1M revenue spinout of MoCaFi from scratch
MoCaFi
5th hire & led strategy & innovation to $100M valuation
Alcatel-Lucent Bell Labs Ventures
Strategic investments & emerging technology
NJ Economic Development Authority
Ecosystem building & fund growth
